Million Dollar Bacon gained popularity thanks to the brunch chain First Watch, where it became a social media sensation for its sweet, spicy, and smoky flavor profile. This dish elevates traditional bacon into a gourmet treat by pairing its salty crispness with caramelized brown sugar, a kick of cayenne, and the heat of red pepper flakes. Its name suggests indulgence, and indeed, it’s become a staple for weekend brunch lovers across the U.S. The recipe embodies the modern American brunch culture, where comfort meets upscale presentation. Its viral fame on Instagram and TikTok has made it a must-try for foodies recreating restaurant favorites at home.
Million Dollar Bacon is defined by its perfect balance—thick-cut bacon is baked low and slow, then lacquered with a brown sugar glaze infused with black pepper, cayenne, and maple syrup. The result is a crispy-chewy texture with layers of flavor that hit sweet, smoky, spicy, and savory notes in each bite. Maple syrup adds depth and caramel richness, while the spice mix cuts through the sweetness for a complex taste. Using thick-cut bacon ensures the meat stays juicy inside while crisping up on the edges. It’s a versatile recipe that works equally well as a brunch side, a burger topping, or a snack.
Million Dollar Bacon is an irresistible upgrade to traditional breakfast bacon, inspired by the famous First Watch restaurant. Thick-cut bacon strips are baked until perfectly crisp, coated in a sweet-spicy glaze made with brown sugar, maple syrup, and cayenne pepper. The bacon develops a candied crust with a hint of heat, making it the ultimate brunch side or indulgent snack. This copycat version captures the original’s signature flavor while being easy to make in your own kitchen. Serve it alongside eggs, pancakes, or avocado toast for a brunch spread that tastes like it came from a trendy café.
This recipe works best with thick-cut bacon, as thinner slices can overcook and lose the chewy texture. For an even bolder flavor, try adding smoked paprika or substituting honey for the maple syrup. The glaze will harden slightly as it cools, creating a “candied” finish perfect for presentation.
Million Dollar Bacon is more than just a side dish—it’s a brunch centerpiece that pairs beautifully with mimosas, waffles, and egg dishes. The combination of sugar and spice has universal appeal, making it a crowd-pleaser for both casual breakfasts and special occasions. While the recipe is indulgent, it’s easy to make in bulk, making it ideal for holiday gatherings, bridal showers, or Sunday brunch with friends.